Is grüum a Vegan brand?
Whilst we are not strictly a 'Vegan brand' the vast majority of our products do not contain animal products making them 'Vegan friendly'.
The only products that are not Vegan friendly are; Revitalising (Cocoa) shampoo bars and our beard wax (all varieties).
Our SPF is regarded as vegan friendly by Vegan EU but not by the British Vegan Association as it contains Xanthan Gum. Whilst Xantham Gum itself is not animal derived, the fermentation process used to produce it can involve plant or animal-derived sugars.
For more information on specific ingredients please check out our individual product pages.